the ipa and us

We were really chuffed to become members of the Institute of Practitioners in Advertising (IPA) in 2004, after a jolly tough award process. To say we bared our soul would not be an exaggeration (rumours of anything else being bared are without foundation).

The IPA's 300 members are responsible for over 85% of all UK advertising - so we know we're in good company. But there are loads of other really important things that come with being an IPA member. Members are leaders in their field and we all make a promise to live by the industry's legal, regulatory and ethical standards. The IPA's strict membership criteria means we're financially stable (good news for you, as well as us) and we have a high level of professional competence. Woodreed also benefit from the IPA's guidelines on best practice and access to their extensive bank of information and research. Most importantly, we're committed to employee training - Continuous Professional Development (CPD) - which means our team is always motivated to raising the bar.

All in all, it points to a bunch of qualified professionals hungry to prove our talent. To find out more about the IPA visit www.ipa.co.uk