meet the woodies!
Hey There!
We think we're special, and in
the spirit of blowing our own brass instrument we'd like to tell
you why!
We're an eclectic bunch of communication experts with interesting
and varied career paths in marketing. In fact most of us have
worked client-side which puts us in the unique position of
understanding where you're coming from - your pressures and
priorities. What binds us together is our passion for
communicating and our belief in the role internal communications
has to play in increasing a brand's profitability.
We're also dreamers,
thinkers and creators - but we're rooted in the commercial
realities of the real world, something we're sure you'll thank us
for. And we have a knack for being able to make complicated things
simple, providing a creative solution to a brief you might never
have thought possible - putting a smile on your face while we're at
it.
And we love people! We love nothing more than getting to know
them - be they your staff, your customers or Giuseppe from our
local Italian deli. Our love of people means we genuinely work in
partnerships with our clients. We're not in it for the glory - we
simply want to help you sell more of your things, to more people,
more often.
In the 
spirit of 'inside out thinking
for brands' we Woodies have come up with some inside and outside
stuff about ourselves - so you can get to know us a bit before we
sit down and have a chat about you and what we can do for your
business.
The Woodies
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Jo Moffatt
Managing Director
Having founded Woodreed over 16 years ago, Jo’s led the development of the agency’s ‘inside out thinking for brands’ proposition, drawing on her 20 years’ agency experience and previous sales and marketing roles in FMCG and precision engineering.
Outside Woodreed, Jo divides her time between supporting her three sons in their various sporting endeavours and attempting to create her own version of The Good Life, having ploughed up part of the garden for food and a home for the hens Snap, Crackle and Pop. She also continues to believe Born to Run is a pretty good philosophy for life – although what the Boss would think of the chickens is anyone’s guess.
Dave Wilson
Creative Director
Dave's solid retail, FMCG and branding experience - working on major brands such as Tabasco, Douwe Egberts and Campina - forms part of the backbone of Woodreed's creative inside. He's convinced that only a big idea can power successful creative and that the same big idea can become a commercial chocolate teapot without a perfect execution.
Outside work, Dave loves making people dance to a very different beat to that of his commercially-driven creative work - as a drummer in a funk/disco eight piece band. Dave's love of comedy is also important to him and his work, which comes in handy when trying to walk his two dogs, play tennis and control his mountain bike - though not all at the same time.
Simon Hooley
Account Director
Simon’s agency career has seen him work across a wide range of brands including Honda, Nike, 118 118, Clairol and Bausch + Lomb. Experiencing these and other brands has given Simon exposure to the full marketing spectrum; above, through, below and even to the side of the ‘line’ - understanding that clarity of thought is vital for success in each and every discipline. Outside work you’ll find Simon tramping up hill and down dale with dog in tow or desperately trying to keep up with his partner Lucy on the mountain bikes. Show him a leg of lamb, and he’ll show you empty plates and satisfied smiles!!
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Charlotte Dahl
Planning Director
Charlotte’s worked in advertising and marketing for 13 years, on brands as diverse as Honda, FHM magazine, Selfridges, Marks and Spencer and Guinness World Records. Her career has spanned the traditional (advertising at BBH and WCRS), to the eclectic – including running a radio station for the National Lottery, and launching an online celebrity gossip magazine.
Outside, Charlotte’s passion is for her two small children using the mothering skills honed from years of working with creatives. She loves debating (“It is important to sometimes eat with a knife and fork rather than your hands” – discuss), and likes to unwind curled up in front of the fire with Grazia magazine and a large glass of red.
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Lisa Thipthorp
Business Development Director
Lisa brings an understanding of client-side pressures and corporate environments from her time at Fidelity. She’s been with Woodreed for over four years, moving from account handling into new business during that time. Highlights so far include running a three day conference in Spain for 330 people; shooting a Mini film at the Top Gear test site and winning the DVLA contract.
Outside, Lisa juggles her hectic Woodreed role with the equally hectic role of being a young mother. On weekends you can often find her on the netball pitch (great for pent up aggression) or rehearsing/gigging with her local band - which is often the source of some of that aggression.
Jodie Horne
Art Director
Jodie’s worked at Woodreed for six years, and has established herself into our Art Director, whilst also gaining a business degree from the OU. Passionate about the design industry and her part in it, Jodie aims to produce great ideas built on solid strategic insights, executed with equal parts passion and excellent craft skills.
A bit of a free-spirited hippy, she likes to stop traffic and Mr Disgusted of Tunbridge Wells in their tracks with some snappy threads, rescued from the local charity shops and flea markets. Jodie’s also a trained ballet dancer and likes to get on her points every now and then and catch the odd show in London.
Laura Burrows
Account Manager
During Laura’s five years experience in marketing communications, she has realised that relationships are the key to successful communications – those within the agency, between the agency and the client and between the brand and its customers. She’s built up these relationships working on clients such as Mazda, The Learning and Skills Council and the RSPCA.
As a die hard Take That fan, Laura’s delighted that - following their recent comeback - she can now re-live her teenage years. She tends to listen to the boys belt out their greatest hits whilst decorating her recently bought house, which boasts a healthy amount of 'feature' walls and other inspiration from her growing interest in interior design.
Denise Blackburn
Marketing Manager - Transworld Group
Denise has over seven years' client-side marketing experience - including advertising, PR, exhibitions and events - gained within manufacturing, management consultancy and publishing. After four years in a London-based foreign exchange company, she hopped over to the agency side. Denise thinks it can't be any worse than working with children and animals, which she sampled whilst filming 'Beat the Boss' with the BBC.
Outside of work, Denise likes to cut loose on the ski slope with her friends and family (not all of them at the same time). She's also a bit of a Francophile after having lived in France for a year. So it's vin rouge and chocolat all the way…to the gym, now that she's free of the daily commute and has the time (and no excuse!)
Ele Rumary
Account manager
Returning from the big smoke, where her talent for marketing campaign management for global brands such as Xerox and Shell was nurtured, Ele has an affinity for communication. Her interest in communication and her love for the clients she works with means she spends more time talking to them than anyone in the Woodreed office!
Outside Ele has many passions, which include her beautiful cat Betty. She’s an avid horseracing following, has a talent for crochet, she’s currently working on a patchwork blanket masterpiece and has an ear for music, you’ll catch her every year in the mosh pit at Glastonbury or something similar!
Fiona Branch
Designer
Fiona gained three years publishing experience before moving to Woodreed. After nine years with the agency, her infectious ‘can do’ attitude is still in full effect, and she loves creating terrific work in a busy environment. Fiona enjoys watching the seed of an idea come to life and the excitement that comes with its growth and fruition.
Fi’s got loads of ideas taking seed outside of work too: mainly in her garden and from the paint box of her lively two year old daughter. Sunny days make her smile and if you’re an early riser you’ll often see Fiona enjoying a spot of ‘me time’, walking and peering into people’s front gardens for green-fingered inspiration.
Michelle Crickett
Accounts
Michelle’s always worked in finance and spent 15 years working for a large high street bank, where she qualified as a book-keeper, and has now been doing this type of work for nearly eight years. Master of Sage, it’s wise to keep in her good books as it keeps the pay cheques coming.
Outside work, Michelle’s time is taken up with DIY, having moved recently, and looking after her two children who are fast approaching the teenage years. She anticipates her negotiating skills being needed in full effect soon. Michelle also enjoys socialising, and doesn’t mind where as long as there’s good company and maybe a glass of wine or two.
Emma Walker
Marketing Co-ordinator
Despite having creative potential, Emma graduated with a Fine Art degree; she was promptly poached by the account handling team who transformed her into a promising Marketing Coordinator. Providing exceptional support to her Account Directors, Emma is passionate about the event side of the business, having previously worked on extreme sports events for brands that include Pringles and Relentless.
A social butterfly inside and outside of work, Emma likes to spread her wings and fly to snowy resorts where she can cruise down mountains on her snowboard. In warmer climates Emma enjoys the British coastline wakeboarding and pottering around on her Vespa.