meet the woodies!
Hey There!
We think we're special, and in
the spirit of blowing our own brass instrument we'd like to tell
you why!
We're an eclectic bunch of communication experts with interesting
and varied career paths in marketing. In fact most of us have
worked client-side which puts us in the unique position of
understanding where you're coming from - your pressures and
priorities. What binds us together is our passion for
communicating and our belief in the role internal communications
has to play in increasing a brand's profitability.
We're also dreamers,
thinkers and creators - but we're rooted in the commercial
realities of the real world, something we're sure you'll thank us
for. And we have a knack for being able to make complicated things
simple, providing a creative solution to a brief you might never
have thought possible - putting a smile on your face while we're at
it.
And we love people! We love nothing more than getting to know
them - be they your staff, your customers or Giuseppe from our
local Italian deli. Our love of people means we genuinely work in
partnerships with our clients. We're not in it for the glory - we
simply want to help you sell more of your things, to more people,
more often.
In the 
spirit of 'inside out thinking
for brands' we Woodies have come up with some inside and outside
stuff about ourselves - so you can get to know us a bit before we
sit down and have a chat about you and what we can do for your
business.
The Woodies
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Jo Moffatt
Managing Director
Having founded Woodreed over 16 years ago, Jo’s led the development of the agency’s ‘inside out thinking for brands’ proposition, drawing on her 20 years’ agency experience and previous sales and marketing roles in FMCG and precision engineering.
Outside Woodreed, Jo divides her time between supporting her three sons in their various sporting endeavours and attempting to create her own version of The Good Life, having ploughed up part of the garden for food and a home for the hens Snap, Crackle and Pop. She also continues to believe Born to Run is a pretty good philosophy for life – although what the Boss would think of the chickens is anyone’s guess.
Dave Wilson
Creative Director
Dave's solid retail, FMCG and branding experience - working on major brands such as Tabasco, Douwe Egberts and Campina - forms part of the backbone of Woodreed's creative inside. He's convinced that only a big idea can power successful creative and that the same big idea can become a commercial chocolate teapot without a perfect execution.
Outside work, Dave loves making people dance to a very different beat to that of his commercially-driven creative work - as a drummer in a funk/disco eight piece band. Dave's love of comedy is also important to him and his work, which comes in handy when trying to walk his two dogs, play tennis and control his mountain bike - though not all at the same time.
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Charlotte Dahl
Planning Director
Charlotte’s worked in advertising and marketing for 13 years, on brands as diverse as Honda, FHM magazine, Selfridges, Marks and Spencer and Guinness World Records. Her career has spanned the traditional (advertising at BBH and WCRS), to the eclectic – including running a radio station for the National Lottery, and launching an online celebrity gossip magazine.
Outside, Charlotte’s passion is for her two small children using the mothering skills honed from years of working with creatives. She loves debating (“It is important to sometimes eat with a knife and fork rather than your hands” – discuss), and likes to unwind curled up in front of the fire with Grazia magazine and a large glass of red.
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Lisa Thipthorp
Business Development Director
Lisa brings an understanding of client-side pressures and corporate environments from her time at Fidelity. She’s been with Woodreed for over four years, moving from account handling into new business during that time. Highlights so far include running a three day conference in Spain for 330 people; shooting a Mini film at the Top Gear test site and winning the DVLA contract.
Outside, Lisa juggles her hectic Woodreed role with the equally hectic role of being a young mother. On weekends you can often find her on the netball pitch (great for pent up aggression) or rehearsing/gigging with her local band - which is often the source of some of that aggression.
Jodie Horne
Art Director
Jodie’s worked at Woodreed for four years, and has evolved into a talented Art Director, whilst also gaining a business degree from the OU. Passionate about the design industry and her part in it, Jodie aims to produce great ideas built on solid strategic insights, executed with equal parts passion and excellent craft skills.
A bit of a free-spirited hippy, she likes to stop traffic and Mr Disgusted of Tunbridge Wells in their tracks with some snappy threads, rescued from the local charity shops and flea markets. Jodie’s also a trained ballet dancer and likes to get on her points every now and then and catch the odd show in London..jpg)
Sarah Fellingham
Project Manager
Sarah started her career as a runner in a tv editing facility and quickly progressed to producing videos and other internal communications for a number of corporate clients. 12 years later having worked both client and agency side her enthusiasm for building relationships with clients and delivering excellent results for them is still abundant.
Outside work Sarah’s energy is devoted to her two young sons, trying to keep up with their football teams and pressing questions from them such as who is her favourite Star Wars character? Tricky having not actually seen the films! She also believes that there are few problems that chocolate can’t solve.
Laura King
Account Manager
During Laura’s five years experience in marketing communications, she has realised that relationships are the key to successful communications – those within the agency, between the agency and the client and between the brand and its customers. She’s built up these relationships working on clients such as Mazda, The Learning and Skills Council and the RSPCA.
As a die hard Take That fan, Laura’s delighted that - following their recent comeback - she can now re-live her teenage years. She tends to listen to the boys belt out their greatest hits whilst decorating her recently bought house, which boasts a healthy amount of 'feature' walls and other inspiration from her growing interest in interior design.
Claudia Joseph
Account Manager
Globe-trotter Claudia has lived and worked all over the planet – from Jamaica to Dubai via Hackney. Whilst in Dubai she worked for Saatchi and Saatchi - working on brands including British Airways, Ford and Mazda - gaining experience of marketing to different nationalities and cultures.
At home Claudia devotes much of her time to her three boys, who think their mum's the best thing since sliced bread (they obviously know which side it’s buttered). Claudia is currently searching for a pair of 10” heels to be a more comfortable height for her 6’ 6” fiancé. She’s also still trying to figure out what's more relaxing: going home from work every evening, or going to work every morning!
Denise Blackburn
Marketing Manager - Transworld Group
Denise has over seven years' client-side marketing experience - including advertising, PR, exhibitions and events - gained within manufacturing, management consultancy and publishing. After four years in a London-based foreign exchange company, she hopped over to the agency side. Denise thinks it can't be any worse than working with children and animals, which she sampled whilst filming 'Beat the Boss' with the BBC.
Outside of work, Denise likes to cut loose on the ski slope with her friends and family (not all of them at the same time). She's also a bit of a Francophile after having lived in France for a year. So it's vin rouge and chocolat all the way…to the gym, now that she's free of the daily commute and has the time (and no excuse!)
Fiona Branch
Designer
Fiona gained three years publishing experience before moving to Woodreed. After nine years with the agency, her infectious ‘can do’ attitude is still in full effect, and she loves creating terrific work in a busy environment. Fiona enjoys watching the seed of an idea come to life and the excitement that comes with its growth and fruition.
Fi’s got loads of ideas taking seed outside of work too: mainly in her garden and from the paint box of her lively two year old daughter. Sunny days make her smile and if you’re an early riser you’ll often see Fiona enjoying a spot of ‘me time’, walking and peering into people’s front gardens for green-fingered inspiration.
Holly Shankland
Events Co-ordinator
Holly’s worked in Events Management for over three years. She’s extremely passionate about her role as Events Co-ordinator for the Volkswagen Commercial Vehicles Hospitality Programme and loves to see the enjoyment on guests’ faces that tells her all the hard work has been worthwhile.
Outside, Holly’s a keen skier and loves the complete freedom and exhilaration of the slopes. She loves to travel and wants to see as much of the world as she can. Holly’s a very proud Auntie to her sister’s little girl and loves spending as much time as she can with her family and friends, catching up over dinner with a glass or two of good wine.
Troi Young
Creative Artworker
Troi arrived at Woodreed via the road less travelled; his eight years studio experience having been gained in Seoul, Sydney and London. During his time at an integrated agency in London, Troi worked on clients including Chelsea FC, Best of the Best Supercars and Cancer Research.
Outside of Woodreed, Troi is a devotee of Yoga, having spent over two years bending himself into the most remarkable positions. He also loves good food, travel (when not on the Yoga mat), and photography. Troi also enjoys picnics with his friends on fine summer days and taking in the odd show in London.
Michelle Crickett
Accounts
Michelle’s always worked in finance and spent 15 years working for a large high street bank, where she qualified as a book-keeper, and has now been doing this type of work for nearly eight years. Master of Sage, it’s wise to keep in her good books as it keeps the pay cheques coming.
Outside work, Michelle’s time is taken up with DIY, having moved recently, and looking after her two children who are fast approaching the teenage years. She anticipates her negotiating skills being needed in full effect soon. Michelle also enjoys socialising, and doesn’t mind where as long as there’s good company and maybe a glass of wine or two.