woodreed inside

Fact: there is a proven link between effective internal communications, engaged
on-brand employees and loyal customers who help deliver increased profits.

Eureka! Or revelations in a Thought Jacuzzi

'Inside out thinking for brands': where did it come from? Well, we were sitting in yet another all agency, all business sector marketing meeting for a particular global brand (no, we won't kiss and tell), busy working on one of those grand plans to work out the best way to integrate the new brand positioning into all external communications - making sure the DM was talking to the ads, which were talking to the POS, which was talking to the brochures...

Suddenly, the marketing manager of one of the business sectors plucked up the courage to admit that, although we were all supposed to be delivering the same brand messages and tone of voice in our communications, she didn't have the first clue how to explain the positioning or what the snappy acronym to remember the tonal values actually stood for. The internal audience had been completely neglected. Splash! We knew we were on to something.

Everyone's on board; everyone's on brand

Woodreed help our clients maximise profits by engaging their internal audiences with effective communications, turning them from brand cynics into - what we like to call - brand evangelists. In turn this creates loyal customers and increased profits. Hallelujah!

This process is called the journey of commitment:

To help the audience complete their journey successfully we devise brand-hearted internal communications strategies using the methods and creativity usually reserved for above the line consumer marketing to get to the heart of what makes your internal audience tick. Once everyone's on board we help them sail the Good Ship Brand, confident they have the know-how to deliver a consistent, joined up brand experience - inside and out.

How we do it - 'the science bit'

We're not about to give you all the ingredients of our secret formula here (you don't know who's watching!), but we can say that our process aims to join up the brand experience by tackling the things other people often leave out. In other words making sure that what you say you are (your outside) is the same as what your people say you are (your inside).

­Of course, we'll do our homework before we meet you and be ready to ask you some searching questions during our meeting. Afterwards, we'll carry out our seven step employee engagement audit (STRIPES) to work out the current effectiveness of your internal communications:

Senior Management: do they live and reinforce the values?
Training: does your training reflect your brand values? 
Recruitment: are your values clearly embedded in the process?
Induction: is your brand central to your induction process? 
Performance: do you reward and recognise outstanding demonstration of your brand values and reflect them in your PPR process?
Employee engagement: to what extent do your employees live your brand? 
Synergy: are your internal and external brand communications aligned?

Once this process is complete, we'll know where to target effective internal communications to engage your employees and ultimately create more profit for your company.

Take a peek at some of the work we're most proud of.