Client: Volkswagen Group: VWG Life

One magazine for one business

The background to the brief

One group: five brands. Our challenge was to develop a regular values-based communication tool to share knowledge and information, celebrate successes and share best practice to motivate and inspire employees, helping the brands unite as ‘one business’.

Our solution

VWG Life – a topical bi-monthly magazine publication with quality editorial from a wide range of contributors. Woodreed’s specialist team researches, writes and produces the publication overseen by a brand guardian within Woodreed to ensure the Group’s values are woven into the editorial content.

Hold the front page!

"Woodreed are a pleasure to work with. Both supportive and prepared to challenge, they are very focused on delivery and are constantly seeking new and innovative ways to add value. Furthermore they are excellent at understanding a client's culture and style and so always deliver solutions that are a perfect fit to our needs."
Roger Newport, Human Resources Operations Manager, Volkswagen Group