Client: IM Group: Aftersales Matters

Making the Net work for the network

The background to the brief

Following a series of research groups with the network we discovered that they wanted the freedom to undertake their own local marketing initiatives. The brands, understandably, wanted to make sure they had control over what was being created.

Our solution

‘Aftersales Matters’, a sophisticated local online marketing resource combining a suite of white label DM and POS campaigns for the dealers, plus an education element to assist them in determining which campaign would best meet their marketing needs.

Nice little earner!

Those in the network who used it to their full advantage saw a positive ROI.