Client: SEAT: Turn up the heat on Ibiza

Sales force have it large on Ibiza

The background to the brief

SEAT wanted something exciting, relevant and motivating to encourage top sales performance during the peak September sales period. A capped budget meant we had to think hard about the prize mechanic to create and maintain excitement during the campaign.

Our solution

We created SEAT’s own version of battleships, available to play online 24/7. Every time a sales executive sold a SEAT Ibiza they were allowed to play the game, with prizes to win instantly.

It’s a hit!

The campaign returned cracking sales, from a team really revved up. The sales guys loved the promotion so much they demanded it be run again and again!