Client: Rentokil Initial: Energy saving

How we're helping to save the world

Background to the brief

Like all large global companies, Rentokil Initial’s consumption of fuel, energy and telecommunication is high.
With cost saving and environmental responsibilities becoming increasingly important, Rentokil Initial knew that changes in behaviour needed to be made throughout the business involving their entire workforce – not an easy task!

Our solution

Engage the workforce behind a credible sustainable campaign to influence and change behaviour.
We identified emotional triggers and developed a global internal marketing campaign to capture employees’ hearts and minds, prompting them to develop second nature resource-saving habits that benefit their own household budgets as much as the company’s.

Rolling, rolling, rolling

The phased roll-out launched to employee and customer audiences with advice on how to make savings at home as well as work, calling for suggestions and success stories and building traffic to a dedicated micro-site. Secondary phases involve team workshops with local champions, ‘challenge setting’ and the award of performance prizes, supported by ambient, POS & current in-house media.