Client: Initial Washroom Solutions: Value Communications

A simple, convenient idea!

Background to the brief

Initial Washroom Solutions (IWS) wanted to create awareness of parent group, Rentokil Initial’s new values to all IWS employees. Woodreed needed to find a creative yet simple way to communicate these values, which would ultimately encourage the behaviour ‘To be the best at what we do’.

Our solution

We quite literally brought to life IWS’s own graphical device to portray the values of Service, Relationship and Teamwork in action.
The bright and inspirational A2 posters placed in high visibility locations around offices and laundries are drawing positive comments from our client and their employees.