our work inside

Here are a few examples of the work we’re most proud of. Click on the thumbnail pictures to find out more details.

Client: The National Trust: Discover Possibilities Together

The National Trust has 5,500 staff and 52,000 volunteers UK wide across 300 properties - a hard to reach audience both geographically and emotionally. The corporate strategy was clear and focused, the challenge now was to shift employee mindsets and behaviours to help the business achieve its strategic objectives .
Client: Volkswagen Group UK (VWG): TUV audit

Volkswagen Group UK’s quality management process is audited every year to maintain compliance with required standards and ensure their continued accreditation.
Woodreed were briefed to increase awareness of the imminent audit and the quality model amongst all employees working at VWG UK’s headquarters.
Client: AXA PPP healthcare: Just think about it film

AXA PPP healthcare wanted to discourage members who’d not previously claimed from cancelling their private healthcare. As non-claimants they’d not have experienced first hand the exemplary service and care standards of PMI (private medical insurance) and so would need a reminder as to why they took their policy out in the first place.
Client: Initial Washroom Solutions: Value Communications

Initial Washroom Solutions (IWS) wanted to create awareness of parent group, Rentokil Initial’s new values to all IWS employees. Woodreed needed to find a creative yet simple way to communicate these values, which would ultimately encourage the behaviour ‘To be the best at what we do’.
Client: AXA Life: Treating Customers Fairly

Getting space in senior managers diaries can often feel like pushing treacle uphill.
When you’ve got a first class film starring your own employees talking about their successes in meeting FSA initiatives – the job suddenly becomes a lot easier.
Client: Rentokil Initial: Energy saving

What better way to engage employees than by presenting them with cost-saving ideas that they can adopt at home as well as in the workplace?
Client: Volkswagen Cars: How the Academy got its STRIPES

Woodreed’s 7-step STRIPES audit is one way we measure if what you say you are (your outside) is the same as what your people say you are (your inside) – are you joined up?
Client: GlaxoSmithKline: Earn as you learn

What better way to engage employees than by presenting them with cost-saving ideas that they can adopt at home as well as in the workplace?
Client: Volkswagen Commercial Vehicles: Awards of Excellence

Launching a reward programme is relatively easy. Engaging your whole target audience whilst reinforcing a new brand proposition is more of a challenge - especially when you need to make everyone believe they can be successful…
Client: GE Capital Solutions: 'Uniting through success'

Staff and departments can be united through effective internal communication - especially when communicating positive stuff. Employees who are happy and united are more likely to be more loyal, which improves the quality of their service to customers. See how an aeroplane and a paper man helped GE achieve this.
Client: Volkswagen Group: Transform

In an increasingly on-line world, it's sometimes best to rely on off-line communications to engage your target audience. Find out how we did just that when the Volkswagen Group undertook a massive IT initiative.
Client: AXA UK: 'AXA Stars'

Getting your employees on board and engaged with a new brand strategy is an easier job if you get them involved in the process and delivery of your campaign. Find out how we did it for AXA UK.
Client: Volkswagen Cars: Volkswagen Academy Relaunch

Communities of common interest and vision help people unite, share ideas and make things happen. Find out how we relaunched Volkswagen’s training offering, helping it find its true voice.
Client: AXA Insurance: 'AXA Heroes'

Lack of recognition is one of the key reasons employees leave their jobs. See how Woodreed made the AXA Insurance Employee Recognition Award Scheme the one everyone wanted to win.
Client: IM Group: Aftersales Matters

When you have brand ambassadors representing you every day, it’s really important to keep in touch with what they think and what they need. Feedback from one of these groups resulted in a completely new way of approaching local marketing for the networks.
Client: Volkswagen Group: VWG Life

Companies managing multi-branded portfolios need to work even harder to make sure all employees are on board and engaged with their values. Find out what we did to help the Volkswagen Group achieve their corporate objective.
Client: AXA UK: ‘My Budget Day’

Research shows that consumers have a clear lack of interest in spending time on their financial planning. Find out how we launched AXA UK’s national ‘My Budget Day’ solution to their employees.
Client: AXA Insurance: 'The Colour of Success' corporate development away-day

Active participation helps people soak up information without noticing, especially if they are having fun at the same time. It’s what we call ‘information through osmosis’. See how we did this by turning staff into film directors for the day.
Client: SEAT: Turn up the heat on Ibiza

We know how much boys love computer games. Find out how we turned this to SEAT’s advantage to create top sales for the SEAT Ibiza.
Client: Volkswagen Group: 'The Language of Success'

Smart brands spend as much time engaging their inside as they do their outside. Find out how we helped Volkswagen Group launch their values to their employees.