Client: Threshold Key Homes: 'Because it's your home'

Building a brand for Threshold Key Homes

Background to the brief

Historically marketing activity for Threshold Key Homes had been tactical, limited to promoting individual developments. To maximize potential the company needed to start behaving like a proper brand.

Our solution

We advised Threshold Key Homes they needed to take a longer term, more strategic view of their communications. The creation of a strategic brand identity for the company was central to this. Woodreed positioned the brand then launched our newly created brand identity across a range of media.

Copycats get in a flap

Imitation is the greatest form of flattery. We were proud to notice that following the launch of the brand campaign, competitors - who had previously used clichéd lifestyle imagery in their own communications - appeared to have re-evaluated. We spotted there was a definite shift away from the tired approach previously rife in the sector.

And brands have value - Threshold Key Homes was recently subject to a successful buy out.