Client: Targetfollow: The Pantiles advertising and collateral

Making the jewel in the town shine

Background to the brief

Targetfollow are one of the UK's leading commercial property investment, development and management groups. After their acquisition of the majority of the historic Pantiles - the famous Georgian centre of Tunbridge Wells - Targetfollow appointed Woodreed to market their ambitious renewal programme and create a sustainable brand to attract tenants and consumers.

Our solution

After getting to know our market, our competition, our audience and The Pantiles itself inside out, we created a compelling brand positioning to act as a blueprint for all marketing activities. We then developed a brand identity and strapline - 'The Pantiles - The Jewel in the Town'. From there a big idea was developed and from it stemmed a brand advertising campaign to position the brand with tactical event based adverting to drive traffic. A consumer website and B2B brochure followed.

20/20 vision for a 21st century Pantiles

"Woodreed's insight into our target audience and understanding of our ambitions for The Pantiles brand were bang on. The brand strategy and resulting ad campaign have so far proved a great success. We are already a step closer to realising our vision for the Pantiles."
Adrian Goldney, Marketing Manager, Targetfollow